Rob is the director and founder of ContentKings. He is the key driver of complex projects in the field of Content Strategy and Customer Experience. He consults organizations on their digital clout and the need to innovate through a focus on real customer needs.

He knows his way around all kinds of companies, universities and colleges, provinces and ministries, and other (semi) government agencies. Rob knows their (internal) complexity and sensitivities like no other. This will not prevent him from saying how things work. He always keeps the end user in mind.

Rob has been an Internet pioneer from the start. He is a passionate speaker and publicist. He is a trainer at Frankwatching, and HAN University of Applied Sciences, and former professor at Leiden University. He is also the author of several books on online communication. Rob started his career as a publication manager at ASML.

At ContentKings, he provides services such as:

  • Content strategy (needs assessment, creating support, consulting)
  • Design (project organization, formats)
  • Organization (project management)
  • Implementation (organizing editorial structure)
  • Training and coaching

Bad content kills. Not just in manuals.