Learn to see what your customer sees to give them what they really want.

Over the last 20 years, we have developed the Customer Job method to focus business effort on customers’ actual – rather than assumed – desires. This makes you more efficient and your customers more loyal and satisfied.

The Customer Job Canvas is essential to our method. In this workshop, you’ll learn how to create an effective canvas, and customise it to make your business more effective.

With a Customer Job Canvas you will:

  • Discover your customer sweet spot
    Find out your customers’ natural touch points
  • Understand their functional, emotional and social context
  • Know what your customers really need
    Prioritise budget and activities effectively
  • Create a winning proposition.

You can participate in a workshop with your own team. You can also participate in an online workshop, together with others.

Sign up for the Customer Job Workshop (online)

  • Please select the option that fits best
  • All information will be treated confidentially.