Want to improve the performance of your website or team? Make sure you know the Jobs to be Done of your customers. Victory is achieved when you put your customer’s needs first.
Get out of your comfort zone! Take off your rose-tinted glasses! says Ellen in her blogpost about Thomas Cook, Hudson Bay and WWF.
I’m not just looking back at a pleasant cooperation, but at a most effective one as well. As I also play an advisory role internally, I am aware that the interaction between internal and external is a delicate one. ContentKings is fully aware of how to realize its added value as an independent consultant.
The translation into Task Canvases worked like a charm. This was inspiring for the design team.
Both the initial presentation and the following one to the Management Board were to-the-point and accessible. Loud and clear. CK isn’t shy to speak its mind, but also engaged at the same time. They don’t hesitate to draw everyday practice or the current events concerning the recession into the argumentation. A refreshing approach.
In the competition, ContentKings rose above all others. In fact, during the first meeting, it became clear that they had a clear vision and didn’t hesitate to use sound arguments. Unconventional and cooperative at the same time. After this discussion, I immediately felt that we had found the right people; these are our partners, not just contractors.
Through User Research, ContentKings has given us concrete proposals for improvement. This enabled us to connect the site even better to the users’ needs.
Research with real users makes crystal clear what the real problems are. With the insights we could start immediately.
Good results have been achieved. Not just from fine visions, but by taking practical action as well. I have heard many excited responses from all those involved. For an organization with several good interim professionals from large organizations, ContentKings may definitely learn to be a bit less modest. A fine job.
In our province, there are some consultants who challenge us with their vision. But a consultant who convinces us of his vision and is willing to roll up his sleeves … That is unique.
The quotation was original and unconventional. The meeting afterwards revealed that ContentKings had a fine track record and was able to offer a clear strategic vision. During the first meeting, there was some debate, but we also had a laugh. The selection committee decided quickly afterwards.