Focus on the real needs
of your users

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TURN YOUR CUSTOMER INTO CHAMPIONS, FOCUS ON THEIR NEEDS,
THEIR JOBS TO BE DONE.

Our Services

Want to improve the performance of your website or team? Make sure you know the Jobs to be Done of your customers. Victory is achieved when you put your customer’s needs first.

KEYNOTE & WORKSHOPS

ORGANIZE AN INSPIRING EVENT

Looking for someone to deliver an epic presentation or an online workshop? Rob and Ellen are always happy to be present at events and conferences to share their expertise on customer-centricity and design thinking.

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TASK ANALYSIS

GET TO KNOW THE WHY OF YOUR CLIENTS

How relevant are you in the customer journey of your target customers? Since customers provide most of your revenue, they should be the top priority. Do you know their ‘why?’ What do they hope to achieve through you? The Task Analysis provides answers to these important questions, providing insights that shift the focus once again to user-centricity.

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CUSTOMER JOB WORKSHOP

MAKE YOUR PROPOSISTION IRRESISTABLE

Can your product or service satisfy the real needs of your customer? The customer job workshop provides useful advice on how to reveal (un)realized customer needs. These insights will empower your team to make smart decisions that will save time, effort, and money. The best part? Satisfied customers become loyal customers who keep coming back for more.

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ContentKings Blog
THE POWER OF RESPONSIBILITY

THE POWER OF RESPONSIBILITY

Outsiders sometimes are the best helpers. A great example from our international Customer Job workshop (online).

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Portfolio Case – Dutch Brain Foundation

Portfolio Case – Dutch Brain Foundation

About task analysis, design thinking & Customer Jobs leading to a relevant website for patients with brain diseases and their family.

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Out Of Your Comfort Zone – Where The Magic Happens

Out of your comfort zone - where the magic happens

Get out of your comfort zone! Take off your rose-tinted glasses! says Ellen in her blogpost about Thomas Cook, Hudson Bay and WWF.

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Customers understanding us
Bouwend Nederland 3

I’m not just looking back at a pleasant cooperation, but at a most effective one as well. As I also play an advisory role internally, I am aware that the interaction between internal and external is a delicate one. ContentKings is fully aware of how to realize its added value as an independent consultant.

Alex Nieuwenhuis
Web Manager, Bouwend Nederland
Zuid-Holland Intranet 2

The translation into Task Canvases worked like a charm. This was inspiring for the design team.

Ingeborg Weltevrede
Consultant Communications, Province Zuid-Holland

Both the initial presentation and the following one to the Management Board were to-the-point and accessible. Loud and clear. CK isn’t shy to speak its mind, but also engaged at the same time. They don’t hesitate to draw everyday practice or the current events concerning the recession into the argumentation. A refreshing approach.

Jan Boeve, Former Director Brancheontwikkeling & Verenigingszaken
Bouwend Nederland
Anders Werken

In the competition, ContentKings rose above all others. In fact, during the first meeting, it became clear that they had a clear vision and didn’t hesitate to use sound arguments. Unconventional and cooperative at the same time. After this discussion, I immediately felt that we had found the right people; these are our partners, not just contractors.

Program Manager
Anders Werken
ZIN Farmacotherapeutisch Kompas

Through User Research, ContentKings has given us concrete proposals for improvement. This enabled us to connect the site even better to the users’ needs.

Sandra Landa
Manager Care, Zorginstituut Nederland
ZIN KiesBeter

Research with real users makes crystal clear what the real problems are. With the insights we could start immediately.

Uriëll Malanda
Consultant, Zorginstituut Nederland
Anders Werken 2

Good results have been achieved. Not just from fine visions, but by taking practical action as well. I have heard many excited responses from all those involved. For an organization with several good interim professionals from large organizations, ContentKings may definitely learn to be a bit less modest. A fine job.

Program Manager
Anders werken

In our province, there are some consultants who challenge us with their vision. But a consultant who convinces us of his vision and is willing to roll up his sleeves … That is unique.

Chairman of the Executive Board
Province Noord-Brabant
Province Noord-Brabant

The quotation was original and unconventional. The meeting afterwards revealed that ContentKings had a fine track record and was able to offer a clear strategic vision. During the first meeting, there was some debate, but we also had a laugh. The selection committee decided quickly afterwards.

Marcelle Hendrickx, Former Head of Communication
Province of Noord-Brabant
Our loyal customers include:
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