Focus on the real needs
of your users


Loyalty through understanding

ContentKings creates loyal customers by understanding their real needs and behavior. Our in-depth analysis means your brand speaks directly to who they are, and why they come to visit you. This understanding brings you clicks, and returning customers. 

With our research, you’ll get new business that stays.

Our Services

ContentKings optimizes the User Experience (UX) of digital platforms. We work for and through the customers of our clients; by means of User Research, UX Advice, and task-oriented content.


If you know the real needs of your customers, you save time, effort and money. You know what your real offer is to them. You make smart decisions and get loyal customers.


How relevant is your organization online? When are your users engaged? We will connect your internal strategy to the external market demands. Put your money where your mouth is when it comes to making your customers paramount.

Task Analysis

You put your customers first. Also online. But do you know their ‘why’ and what they’re doing on your website? A Task Analysis gives answers to those questions. This way you learn how to make your website user-centered.


ContentKings Blog
Out Of Your Comfort Zone – Where The Magic Happens

Out of your comfort zone - where the magic happens

Get out of your comfort zone! Take off your rose-tinted glasses! says Ellen in her blogpost about Thomas Cook, Hudson Bay and WWF.

Knowing What Your Customer Is Really Here To Do

Knowing what your customer is really here to do

From COVID-19 to candy bars, knowing your customers ‘jobs to be done’ helps you set priorities and unleash innovation.

Tickets For Omnichannel X

Tickets for Omnichannel X

Content, design, governance, and systems; we believe these are the key elements that make or…

Customers understanding us
Anders Werken

In the competition, ContentKings rose above all others. In fact, during the first meeting, it became clear that they had a clear vision and didn’t hesitate to use sound arguments. Unconventional and cooperative at the same time. After this discussion, I immediately felt that we had found the right people; these are our partners, not just contractors.

Program Manager
Anders Werken
ZIN KiesBeter

Research with real users makes crystal clear what the real problems are. With the insights we could start immediately.

Uriëll Malanda
Consultant, Zorginstituut Nederland
ZIN Farmacotherapeutisch Kompas

Through User Research, ContentKings has given us concrete proposals for improvement. This enabled us to connect the site even better to the users’ needs.

Sandra Landa
Manager Care, Zorginstituut Nederland

In our province, there are some consultants who challenge us with their vision. But a consultant who convinces us of his vision and is willing to roll up his sleeves … That is unique.

Chairman of the Executive Board
Province Noord-Brabant
Anders Werken 2

Good results have been achieved. Not just from fine visions, but by taking practical action as well. I have heard many excited responses from all those involved. For an organization with several good interim professionals from large organizations, ContentKings may definitely learn to be a bit less modest. A fine job.

Program Manager
Anders werken
Zuid-Holland Intranet 2

The translation into Task Canvases worked like a charm. This was inspiring for the design team.

Ingeborg Weltevrede
Consultant Communications, Province Zuid-Holland
Province Noord-Brabant

The quotation was original and unconventional. The meeting afterwards revealed that ContentKings had a fine track record and was able to offer a clear strategic vision. During the first meeting, there was some debate, but we also had a laugh. The selection committee decided quickly afterwards.

Marcelle Hendrickx, Former Head of Communication
Province of Noord-Brabant

Both the initial presentation and the following one to the Management Board were to-the-point and accessible. Loud and clear. CK isn’t shy to speak its mind, but also engaged at the same time. They don’t hesitate to draw everyday practice or the current events concerning the recession into the argumentation. A refreshing approach.

Jan Boeve, Former Director Brancheontwikkeling & Verenigingszaken
Bouwend Nederland
Bouwend Nederland 3

I’m not just looking back at a pleasant cooperation, but at a most effective one as well. As I also play an advisory role internally, I am aware that the interaction between internal and external is a delicate one. ContentKings is fully aware of how to realize its added value as an independent consultant.

Alex Nieuwenhuis
Web Manager, Bouwend Nederland
Our loyal customers include:
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