A Content Design will help you determine the relevance and quality of your content. All content, including image, text, data, and video. A Content Design starts by formulating the main tasks the users of your website, intranet, or app will carry out. For instance, they want to order, read, obtain information, subscribe, or apply for something. Within a Content Design, we work with formats and often with personas as well.

FORMATS: FRAMEWORK FOR CONTENT

Based on the users’ tasks, we create formats: guidelines for structuring and creating content. A format exactly states which demands each text or image must meet. Formats come in various shapes: for instance, as a summary page with text blocks, a chart, a table, a form, or a detailed text page. It is vital that the editors can and are willing to work with it.

Communicating by using formats has several advantages:

  • the editor has a practical tool,
  • the content manager has a method for creating consistency,
  • the subject expert has a shopping list,
  • the user experiences consistency.

PERSONAS: EMPATHIZE WITH YOUR CLIENT

Personas are fictional customers, or users of your website. A persona will help editors to empathize with the target groups. After all, you don’t write a text for ‘the Internet’ but rather for Matthew, Faisal, or Linda. You use them as benchmark for (re)writing content, for a new classification of subjects in the navigation, or for choosing an appropriate photo. ContentKings helps editors to bring the personas to life and to get an impression of their real questions. So they can offer them real answers.

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WE HAVE PREVIOUSLY DONE CONTENT DESIGNS FOR:

Brabant Water, The Hague University of Applied Sciences, the municipality of Geldrop-Mierlo, the municipality of Oosterhout, Netherlands Organization for Scientific Research (NWO), Province of South Holland, and Maastricht University