A Content Strategy describes which information will help you reach your goals and serve your customers in the best possible way. It balances people and means, your own goals and your target group’s needs. A Content Strategy is the outcome of an analysis that we make based on questions such as:
- what does your organization want to achieve (organizational objectives),
- which information does your customer need during the customer journey,
- which interaction is in line with customer needs,
- which content do you need for that?
ALIGNING TO THE PRIMARY PROCESS
A Content Strategy will help you to tactically deploy and implement your online activities. Communication and service will be optimally aligned to your organization’s primary process.
A ContentKings Content Strategy is concrete, specific, and complete. It is an instrument to maximize your resources. You know when to offer which information, to whom, and for what purpose. Your added value will be concrete and quantifiable for each activity.
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WE HAVE PREVIOUSLY DEVELOPED A CONTENT STRATEGY FOR:
Maastricht University, Netherlands Organisation for Scientific Research (NWO), Logius, Brabant Water, The Hague University of Applied Sciences, Public Space Foundation, Province of Limburg, and the municipality of Geldrop-Mierlo.
The translation into Task Canvases worked like a charm. This was inspiring for the design team.